Email Marketing Campaigns and You
Comprehensive Guide to Email Marketing for Website Owners and Businesses “Are you bending an ear with your customers?” Email marketing is a powerful tool for businesses to communicate with their customers, nurture leads, raise brand awareness, and drive sales. In this guide, we will cover the benefits of email marketing, types of email marketing campaigns, […]
What are Landing Pages and why you need them
The Benefits of Using Landing Pages on Your Website “How are the customers gonna spot ya?” What is a Landing Page? A landing page is a standalone web page specifically designed for a marketing or advertising campaign. It is where a visitor lands after clicking a link in an email, or from ads on Google, […]
Optimizing your Existing Content
Content is King, but You Have to Polish the Crown “Give it a shine.” Content brings people through your sales funnel, it establishes you authority and expertise in the space, and unless you are selling something online it’s why people are visiting your site. Fresh, properly organized and useful content for your visitors is paramount, […]
Introduction to On Page SEO
Making Your Website Sound – On Page SEO “Is your joint in tip-top shape?” SEO has many complex and frequently moving parts. Just one of them is your website. There are quite a few things that you can do to your website from and SEO purpose, before you even start to incorporate external factors. Collectively […]
Benefits of a link building campaign
Guide to Link Building: Benefits, Strategies, and Professional SEO Services “Are you plugged in with the right cats?” Link building is a crucial aspect of SEO that significantly boosts organic traffic from search engines, especially in competitive industries. Since BackRub was introduced and propelled Google to what it is today, Backlinks have been important. The […]
Competitor Research, How to Survey the Landscape
Who’s Out There? Conducting Competitor Analysis “You surveyed the competition?” Conducting a competitor analysis is a critical first step when working with a new or even existing brand. This comprehensive process helps understand your brand’s position in the market, map competitors’ strengths and weaknesses, and identify growth opportunities. However, it comes with its own set […]
