About Us
Heartless Bastard Digital Strategies
“You gonna bring in those green horns? Or are you bringing in some real tough bastards?”
We are not the “cute name” marketing team we are not the “blend into the carpet” SEO firm.
We expect results through hard measurable goals.
Testing that adheres to strict standards.
Decisions driven by data.
We are NOT the rest of the SEO industry.
Heartless Bastard Digital Strategies brings the unique talents of two mavericks in the SEO, Social Medial Marketing, and Reputation Management industries.
We specialize in helping small and medium businesses compete with corporate giants and wrestle with the juggernaut that is Google.
We have the expertise and experience to handle projects of any size. From the smallest to the most expansive.
"You're Such a Heartless Bastard"
Why yes we are.... but we fight for the little guy.
The Heartless Bastard SEO team is a small and agile team, able to take on projects far larger than our small size would suggest.
Lead by the talents of Anders E.T. Herzberg and Jason J. Green the Heartless Bastard Digital Strategies team has a combined experience of over 30 years in SEO, Sales, Content Writing, and Marketing Development.
We offer services in Advanced SEO, Social Media Marketing (SMM), Advanced Digital Reputation Management (ADRM), Email Marketing, Content Marketing, and more.
We’re Heartless Bastards because we’re not afraid to call out the bullshit in the SEO industry that takes advantage of business owners and delivers limited results.
The truth is most SEO’s are marketers that couldn’t cut it anywhere else.
That’s why there’s so much snake oil in SEO. We call it out.
It Worked Last Time?
Your average SEO throws shit at the wall and see what sticks and when something does work, they all too often think it’s going to work every time. Then you have the “cheap” SEO, the just do XYZ, or “automated SEO”. SEO is more complex and difficult to get right than blasting content or having an “AI do everything for you.” One size does not fit all and most in our industry sadly don’t get that.
Often times these are the very people that think everything Google says about SEO is gospel, forgetting how Google treats everyone that’s not a big brand, or a Google bootlicker.
Beyond this, while some SEO’s are competent in effectively marketing websites to consumers, or creating well-crafted websites with good, technical, On Page SEO, few have stopped to research and dive deep into the innerworkings of the very thing that they are attempting to influence, the massive search engine known as Google.
Most Are Flying Blind
To many SEO’s the inner workings of the world’s most popular search engine are obscure and esoteric to the point where few understand what massive updates such as “Penguin”, “Panda”, and others really mean for their rankings in the Search Index and Search Engine Results Pages. A core update like Panda, or even the recent “High Quality Content Update” leave some SEO’s scratching their heads why their house of cards fell.
Then there are other SEO’s, commonly referred to as “Black Hat”, that may bring quick results but will soon incur penalties to the very sites that they are trying to promote, when it comes to the specific formula that Google is looking for when it delivers a specific search result in the top position, few if, any SEO’s know what to do to achieve that result.
So, with many SEO’s just throw ideas at the wall as see what sticks. So when something does they believe that it’s a panacea for all of the SEO campaigns that they launch.
Heartless Bastard is different.
"Decades In the Making"
Since the beginning our technologies and methodologies have taken a radically different approach when dealing with Google.
We actually started asking Google what it wanted to see from a top-ranking site.
While the search engine tries hard to conceal the cogs and gears that make it tick, through over two decades of research, innovation, and controlled experiments seeing how the search giant responds to various stimuli we have found not only a method that works but one that invariably works to bring the target of our SEO campaigns to the top of the SERP’s. Not by tricks, hacks, or massive spam campaigns but by delivering exactly what the search engine itself is looking for in a top website.
This research collaborated on and verified by some of the top names in the field of Information Retrieval Technology has allowed us to develop some of the most effective SEO campaigns ever conceived. We have proven that our unique technology and methodology is capable, though time and preservice, to be so effective that it is able to dethrone even name brands from the number one position for their own name brand key words. Since achieving these results our technologies and methodologies have only improved in sophistication and reliability in achieving results as search has matured alongside our work.
"Not Just the Technology but the People Too"
Yet our methodologies do not stop with highly sophisticated technical and on page SEO. With the advent of Social Media much of the SEO landscape changed. With signals from Social Media platforms such as Facebook and X becoming noteworthy indicators of quality content and popularity, we have devised new ways of interacting with and enhancing our clients Social Media outreach.
Though the use of high quality and well researched content, as well as direct social media outreach to those engaged with us on those platforms we have found ways to enhance the social media signal and create effective and important impacts on our SEO campaigns.
Few SEO campaigns will be successful if you don’t win the hearts and minds of your audience, and with the systems that we have developed we are able to help you do just that.
The Real McCoy
In addition to our comprehensive SEO and Social Media Marketing Services we have also developed high quality web design and content production services as well. These services work in in tandem with our SEO services to create an all-in-one package that will allow us to create an SEO campaign unlike anything you have ever see before.
Web Gravity - A true force of nature
The Partners in Crime
Anders E.T. Herzberg
I’m Anders, one of the big bambino co-founders of Heartless Bastard, see?
I’ve lived in Reno for over 20 years, growing up in the beautiful high desert, and growing to love and appreciate everything about the heritage of this old west state.
If I had to describe myself, it would be first and foremost a nerd. I’ve been tinkering with and building computer systems since I was a kid, often ending up the default family IT guy. I also nurture a highly creative side that I express though the visual and written arts. Over the years I have worked many different positions at many different levels, from dealing with customers directly to overseeing content development teams. I have brought a creative mindset that is obsessed with detail to every position that I have worked. Holding myself and those around me to a high standard.
Heartless Digital for me is an opportunity to help people and businesses deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. It takes new ideas, new ways of thinking and creativity to develop effective and driven digital marketing campaigns. There are more things to consider than ever before and Heartless is here to help provide those creative and innovative solutions that address the ongoing changes to how we navigate the digital world.
The creative side of the duo, I’m always looking for creative and novel solutions to problems, making people think and feel with stories.
Jason J. Green
I’m pretty crafty and I’m a good problem solver.
Which has led me to the development and execution of successful Internet marketing strategies that are Data-driven and ROI-centric. I specialize in advanced SEO, Social, and Reputation Management.
My Work
I have hundreds of successful campaigns and projects in my portfolio spanning web marketing, reputation, social, development and specialized R&D. Executed both alone and with a team. I have some unique experience as well. Learn More Here
Diversity of Experience
I have worked with organizations of all sizes; from home-based moms to fortune 500. I have built brands from the ground up and assisted individuals with reputation nightmares.
My campaigns have gone from local to international and my experience ranges the gamut from not only Web Marketing, SEO, Social, Reputation, Software and Web Development, but Recon, R&D, Project Management and even Education & Classroom Facilitation.
