Buyer Persona and an Ideal Customer Profile Workbook

Understanding who your customer is and what their needs are is critical for any business. Regardless, if they are selling to customers directly or to other businesses. Heartless has created this guide to help businesses create and define their customers so that they can identify their needs and pains. 

This lets them better translate those needs and pains into ways that their products can provide real solutions to the customer’s problems. 

Walking through this step-by-step guide, you’ll create a fictional customer, describe who they are and what challenges they face. Then translate those challenges into messaging that will resonate with them. 

Armed with this your entire team from sales, marketing, to customer service will be better equipped to understand and work well with your customers.