It’s pretty tempting to just jump in with email marketing. It’s estimated that the return on investment can be as high as $42 for every $1 spent on it.
Yet, just jumping in can lead straight to failure. Below we’ll talk about some of the important factors that you should consider so that you can be successful in your email marketing campaigns.
Schema Markup for SEO: Making Search Engine’s Understand You Better “Just ’cause you can’t eyeball it, don’t mean it ain’t the cat’s pajamas.” What is Schema Markup? Schema markup, also known as structured data, is a code added to webpages to help search engines understand and display content more effectively.
Rand and Zero Clicks Recently Rand Fishkin posted this article about where click traffic goes after a search. He’s got some good points about optimizing for Zero Click traffic that SEO’s should be taking note of. However, I think the whole SEO is dead narrative is overblown. If anything, this
A Complete Guide to Sitemaps: Purposes and Uses “Say, can you point me in the right direction?” What is a Sitemap? A sitemap is a file, hosted on your website, that details the structure of your website, listing pages, videos, images, and other files, and illustrating the relationships between them.
Why Social Media Matters for Every Business “If you ain’t got a crowd, are you really in the game?” Social media has become a critical component of the modern customer journey, making social media marketing indispensable for businesses of all sizes. While it offers numerous advantages, small businesses often face
Keywords are the Foundation of any online marketing effort Keywords are the cat’s pajamas of online searching.” Small businesses often face significant challenges when conducting keyword research, particularly due to the complexity of identifying the right keywords. Trends and markets change and one keyword that you think might be profitable
