Rand and Zero Clicks Recently Rand Fishkin posted this article about where click traffic goes after a search. He’s got some good points about optimizing for Zero Click traffic that SEO’s should be taking note of. However, I think the whole SEO is dead narrative is overblown. If anything, this

If You Don’t Follow SEO You Probably Didn’t Hear Google recently leaked API documentation revealing how their Search Engine, YouTube, and Chrome work together. This could impact the Rumble vs. Google case and shows exactly how Google interfered with “Election Misinformation” and “Covid Misinformation” and hides other manipulations as well.