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	<title>Heartless Bastard Digital Strategies</title>
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	<link>https://www.heartlessbastardseo.com</link>
	<description>Top Notch Digital Marketing and SEO Services</description>
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	<item>
		<title>What is the Meaning of a Unique Selling Proposition?</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/what-is-unique-selling-proposition/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sun, 17 Nov 2024 02:31:44 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Authority Building]]></category>
		<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=6386</guid>

					<description><![CDATA[<p>What&#8217;s the Big Idea with USP&#8217;s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers&#8217; problems better than your competitors.  It&#8217;s not a hand jive that you do, it&#8217;s what truly sets you apart from the competition.  It can [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/what-is-unique-selling-proposition/">What is the Meaning of a Unique Selling Proposition?</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>How to Craft an Effective Ideal Customer Profile for Your Business-to-Business Sales</title>
		<link>https://www.heartlessbastardseo.com/journal/content-marketing/ideal-customer-profile-for-b2b/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 16 Nov 2024 03:38:35 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=6354</guid>

					<description><![CDATA[<p>Why You Need to Build an Ideal Customer Profile An Ideal Customer Profile is a whole different kettle of fish from your typical buyer persona, &#8217;cause it’s all about a type of business, not just a specific customer. Most outfits are busy cooking up buyer personas to steer their marketing, but if you’re in the [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/content-marketing/ideal-customer-profile-for-b2b/">How to Craft an Effective Ideal Customer Profile for Your Business-to-Business Sales</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Crafting A Buyer Persona for Your Businesses</title>
		<link>https://www.heartlessbastardseo.com/journal/content-marketing/crafting-a-buyer-persona-for-your-businesses/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sun, 10 Nov 2024 05:49:37 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=6301</guid>

					<description><![CDATA[<p>Why You Need a Buyer Persona Buyer personas might seem like a bit of hooey at first glance, but they’re the real McCoy when it comes to dialing in your marketing efforts. Sure, it’ll take some sleuthing to put together, but once you’ve got it, you’ll be squarely focused on the folks you want darkening [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/content-marketing/crafting-a-buyer-persona-for-your-businesses/">Crafting A Buyer Persona for Your Businesses</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Black Hat SEO &#038; SEO Hacks</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/black-hat-seo-seo-hacks/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 09 Nov 2024 01:04:14 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Black Hat SEO]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5878</guid>

					<description><![CDATA[<p>Don&#8217;t rely on &#8220;hacks&#8221; for your SEO efforts I want to issue a PSA for anyone who is thinking about employing hacks, tricks, or shortcuts to move up in the rankings, or get more clicks.  SEO hacks are a dime a dozen, some of them can be good strategies that will offer temporary fixes for [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/black-hat-seo-seo-hacks/">Black Hat SEO &amp; SEO Hacks</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
]]></description>
		
		
		
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		<title>Social Media for SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/social-media-marketing/social-media-for-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 02 Nov 2024 22:39:47 +0000</pubDate>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Authority Building]]></category>
		<category><![CDATA[EEAT]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5816</guid>

					<description><![CDATA[<p>Are you forgetting about social media in your SEO efforts? Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust.  If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table. One of the biggest effects [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/social-media-marketing/social-media-for-seo/">Social Media for SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Speeding Up Your Website For SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/speeding-up-your-website-for-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 02 Nov 2024 03:26:14 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Mobile Friendly Websites]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<category><![CDATA[SEO Audits]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5438</guid>

					<description><![CDATA[<p>A Fast Website is A Good Website See, if you keep em&#8217; waiting, there&#8217;re going to go elsewhere. The thing about visitors to your website is that most of them don&#8217;t like to wait for your website to load.  So how do you improve your website&#8217;s speeds?  There are some tricks that you can pull [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/speeding-up-your-website-for-seo/">Speeding Up Your Website For SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
]]></description>
		
		
		
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		<title>Doing Regular SEO Audits</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/seo-audits/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sun, 27 Oct 2024 00:50:47 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<category><![CDATA[SEO Audits]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5416</guid>

					<description><![CDATA[<p>Regular SEO Audits Help to Prevent Issues Before They Become Problems Be honest with yourself, you don&#8217;t fix what you don&#8217;t measure.  SEO is not something that you can just do once and forget about it. It requires ongoing work, and while the results that you get does improve over time, you do need to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/seo-audits/">Doing Regular SEO Audits</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>How to Track SEO Results</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/how-to-track-seo-results/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Fri, 25 Oct 2024 21:16:29 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<category><![CDATA[SEO Audits]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5389</guid>

					<description><![CDATA[<p>Tracking SEO Results can get Complicated Fast However, you don&#8217;t have to be an Einstein to figure it out and find areas where you can improve or track your progress.   When looking at the results of your SEO efforts there are two traps that you can fall into. One just looking at simple metrics like [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/how-to-track-seo-results/">How to Track SEO Results</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>EEAT: Experience, Expertise, Authority, &#038; Trustworthiness</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/eeat-experience-expertise-authority-trustworthiness/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 19 Oct 2024 16:47:58 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Authority Building]]></category>
		<category><![CDATA[EEAT]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5375</guid>

					<description><![CDATA[<p>EEAT and YMYL: What&#8217;s the Big Idea? Like it or not pal, everyone is judging you based on your website, and this goes double for some very specific industries.  We&#8217;re going to get down to brass tacks on these subjects and give you a leg up to not get left behind in the rankings.  So, [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/eeat-experience-expertise-authority-trustworthiness/">EEAT: Experience, Expertise, Authority, &amp; Trustworthiness</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
]]></description>
		
		
		
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		<title>Mobile Website Design for SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/mobile-website-design-for-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Fri, 18 Oct 2024 22:12:03 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Mobile Friendly Websites]]></category>
		<category><![CDATA[SEO and Web Design]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4673</guid>

					<description><![CDATA[<p>Small Screens Rule Now Greetings folks! Today&#8217;s a good day to tune in, &#8217;cause I&#8217;m about to give you the skinny on not just mobile website design, but also making your joint easy for people to use and navigate.  I&#8217;ll lay you odds you&#8217;re eyeballin&#8217; this on your mobile phone. In &#8217;24, half the cats [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/mobile-website-design-for-seo/">Mobile Website Design for SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
]]></description>
		
		
		
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		<title>Mobile First Indexing is People First Indexing</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-news/mobile-first-indexing-is-people-first-indexing/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Mon, 14 Oct 2024 02:28:38 +0000</pubDate>
				<category><![CDATA[SEO News]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Google API Leak]]></category>
		<category><![CDATA[Mobile First Indexing]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=5344</guid>

					<description><![CDATA[<p>Mobile First Indexing: The Human Network In a world where data is the new gold, the way tech giants collect and utilize information often remains behind a veil. Hold onto your hats, folks—Cindy Krum has some eye-opening insights that might just make you see the web in a whole new light. In the nearly 45 [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-news/mobile-first-indexing-is-people-first-indexing/">Mobile First Indexing is People First Indexing</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Doing Keyword Research &#038; Optimization Correctly</title>
		<link>https://www.heartlessbastardseo.com/journal/content-marketing/doing-keyword-research-optimization-correctly/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 12 Oct 2024 05:41:36 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4417</guid>

					<description><![CDATA[<p>Start with keyword research first Keyword research is the foundation of just about everything that you will be doing with your website. If you&#8217;re not doing it right then you are setting yourself up to fail.  If you don&#8217;t want your content to be pushing up daises then read on.   First things first Let&#8217;s lay [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/content-marketing/doing-keyword-research-optimization-correctly/">Doing Keyword Research &amp; Optimization Correctly</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>What is Schema Markup? Making Robots Understand Your Website</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/what-is-schema-markup-making-robots-understand-your-website/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Fri, 11 Oct 2024 19:04:47 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<category><![CDATA[Schema Markup]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4556</guid>

					<description><![CDATA[<p>Search engines are pretty smart, but they are still limited. You may have heard the term, schema markup, but what is it? How does it work and what does it do for your SEO efforts?  Well pal, you&#8217;re in luck.  I&#8217;m going to break down what schema markup is. How to go about getting it [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/what-is-schema-markup-making-robots-understand-your-website/">What is Schema Markup? Making Robots Understand Your Website</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Planning Your Website&#8217;s Structure for SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/planning-your-websites-structure-for-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 05 Oct 2024 20:20:56 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[SEO and Web Design]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4599</guid>

					<description><![CDATA[<p>You have a plan pal? Because if you don&#8217;t you&#8217;re setting yourself up to fail. Do you know how to plan your website structure? Believe it or not, it actually has an impact on your SEO as well as how people use your website. We&#8217;ll give you the low down on how to understand a [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/planning-your-websites-structure-for-seo/">Planning Your Website&#8217;s Structure for SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
]]></description>
		
		
		
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		<title>Getting Internal Linking Right to Help Your SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/getting-internal-linking-right-to-help-your-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Fri, 04 Oct 2024 20:03:43 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Internal Linking]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<category><![CDATA[SEO and Web Design]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4576</guid>

					<description><![CDATA[<p>Good linking practices can have a positive effect Internal linking for SEO is an important, but easy to miss check box when you are crafting your website&#8217;s articles. It has a knock-on effect on other aspects of your rankings so I&#8217;ll give you the goods about what you should be doing for all of your [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/getting-internal-linking-right-to-help-your-seo/">Getting Internal Linking Right to Help Your SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Black Hat SEO: New Bot Attack Method Harming Rankings</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-news/black-hat-seo-new-bot-attack-method-harming-rankings/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sun, 29 Sep 2024 00:08:42 +0000</pubDate>
				<category><![CDATA[SEO News]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Black Hat SEO]]></category>
		<category><![CDATA[Negative SEO]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4960</guid>

					<description><![CDATA[<p>Fake Clicks Could Be Harming Your Rankings Extra! Extra! Extra! Read all about it!  A new black hat, negative SEO tactic has been found harming rankings through fake &#8220;short clicks&#8221;. This has already been seen in the wild, harming rankings for important keywords. Read on for more details, and how to deal with the new [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-news/black-hat-seo-new-bot-attack-method-harming-rankings/">Black Hat SEO: New Bot Attack Method Harming Rankings</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Getting Reviews from Customers for SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/reputation-management/getting-reviews-from-customers-for-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sat, 28 Sep 2024 03:38:24 +0000</pubDate>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Authority Building]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Local Citation Building]]></category>
		<category><![CDATA[Reviews]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4385</guid>

					<description><![CDATA[<p>Folks gab, and you want the word around town to be good If you&#8217;re wondering why getting reviews from customers is important. Let alone how it affects your SEO efforts. Let me give you the skinny.  Imagine you are looking for a plumber, common complaint. You want someone you can trust, it&#8217;s your house after [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/reputation-management/getting-reviews-from-customers-for-seo/">Getting Reviews from Customers for SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
]]></description>
		
		
		
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		<title>How to Verify Your Google Business Profile</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/how-to-verify-your-google-business-profile/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Fri, 27 Sep 2024 09:22:00 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Google Business Profile]]></category>
		<category><![CDATA[Google My Business]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4040</guid>

					<description><![CDATA[<p>Your Google Business Profile Needs Help If you are a small or local business that needs to stand out from the crowd, the first thing that you need to do is claim and verify your Google Business Profile.  If you haven&#8217;t, you&#8217;re missing out pal. To be honest, Google does a terrible job of emphasizing [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/how-to-verify-your-google-business-profile/">How to Verify Your Google Business Profile</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Making Websites for People Not Just Search</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/making-websites-for-people/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Sun, 22 Sep 2024 05:21:04 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[High Quality Content]]></category>
		<category><![CDATA[SEO Audits]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4246</guid>

					<description><![CDATA[<p>You may think you are done with your website, but are you really? Imagine walking into a store where the lights are on, a clerk is behind the counter, but the shelves are empty and signs say, &#8220;opening soon.&#8221; You’d probably be confused about whether the store is open or not.  This confusion is like [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/making-websites-for-people/">Making Websites for People Not Just Search</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>SEO vs. PPC</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/seo-vs-ppc/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Thu, 19 Sep 2024 05:52:28 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[SEO vs PPC]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4264</guid>

					<description><![CDATA[<p>Confused about SEO and PPC? Learn the differences between both. Their strengths and weaknesses and find out what to look for in an agency. Read on to learn more about how each tick. How quickly you can see results, and how long those results last. </p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/seo-vs-ppc/">SEO vs. PPC</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Don&#8217;t Rely on Your Web Admin or Designer for SEO</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/dont-rely-on-your-web-admin-or-designer-for-seo/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Mon, 16 Sep 2024 20:03:40 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[SEO and Web Design]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=4013</guid>

					<description><![CDATA[<p>Before you spend extra on SEO from your website's designer or admin make sure it's worth the ticket price and will deliver what you need</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/dont-rely-on-your-web-admin-or-designer-for-seo/">Don&#8217;t Rely on Your Web Admin or Designer for SEO</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Getting Started with Email Marketing</title>
		<link>https://www.heartlessbastardseo.com/journal/content-marketing/getting-started-with-email-marketing/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Tue, 23 Jul 2024 20:40:25 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<guid isPermaLink="false">https://www.heartlessbastardseo.com/?p=1664</guid>

					<description><![CDATA[<p>Think that email marketing is type and hit send? There's much more to it than that. Learn about deliverability, writing, and more.</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/content-marketing/getting-started-with-email-marketing/">Getting Started with Email Marketing</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>Why you need Schema markup</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/why-you-need-schema-markup/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Tue, 16 Jul 2024 03:56:34 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[Information Retrieval]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<guid isPermaLink="false">http://www.heartlessbastardseo.com/?p=865</guid>

					<description><![CDATA[<p>Schema Markup for SEO: Making Search Engine&#8217;s Understand You Better &#8220;Just &#8217;cause you can&#8217;t eyeball it, don&#8217;t mean it ain&#8217;t the cat&#8217;s pajamas.&#8221; What is Schema Markup? Schema markup, also known as structured data, is a code added to webpages to help search engines understand and display content more effectively. By providing context, it enables [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/why-you-need-schema-markup/">Why you need Schema markup</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>SEO is not Dead, Organic Search Still Rules</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-news/seo-is-not-dead-organic-search-still-rules/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Tue, 16 Jul 2024 03:56:05 +0000</pubDate>
				<category><![CDATA[SEO News]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[SEO vs PPC]]></category>
		<guid isPermaLink="false">http://www.heartlessbastardseo.com/?p=1019</guid>

					<description><![CDATA[<p>Rand and Zero Clicks Recently Rand Fishkin posted this article about where click traffic goes after a search. He&#8217;s got some good points about optimizing for Zero Click traffic that SEO&#8217;s should be taking note of. However, I think the whole SEO is dead narrative is overblown. If anything, this data shows something else. I&#8217;ll [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-news/seo-is-not-dead-organic-search-still-rules/">SEO is not Dead, Organic Search Still Rules</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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		<title>What Are Site Maps?</title>
		<link>https://www.heartlessbastardseo.com/journal/seo-guides/what-are-site-maps/</link>
		
		<dc:creator><![CDATA[Anders Herzberg]]></dc:creator>
		<pubDate>Tue, 16 Jul 2024 03:56:05 +0000</pubDate>
				<category><![CDATA[SEO Guides]]></category>
		<category><![CDATA[Heartless Journal]]></category>
		<category><![CDATA[On-Page SEO]]></category>
		<guid isPermaLink="false">http://www.heartlessbastardseo.com/?p=836</guid>

					<description><![CDATA[<p>A Complete Guide to Sitemaps: Purposes and Uses &#8220;Say, can you point me in the right direction?&#8221; What is a Sitemap? A sitemap is a file, hosted on your website, that details the structure of your website, listing pages, videos, images, and other files, and illustrating the relationships between them. Search engines like Google use [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.heartlessbastardseo.com/journal/seo-guides/what-are-site-maps/">What Are Site Maps?</a> appeared first on <a rel="nofollow" href="https://www.heartlessbastardseo.com">Heartless Bastard Digital Strategies</a>.</p>
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