The Heartless Bastard Journal

a salesman
Anders Herzberg

What is the Meaning of a Unique Selling Proposition?

What’s the Big Idea with USP’s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers’ problems better than your competitors.  It’s not a hand jive that you do, it’s what truly sets you apart

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professional 1
Anders Herzberg

Crafting A Buyer Persona for Your Businesses

Why You Need a Buyer Persona Buyer personas might seem like a bit of hooey at first glance, but they’re the real McCoy when it comes to dialing in your marketing efforts. Sure, it’ll take some sleuthing to put together, but once you’ve got it, you’ll be squarely focused on

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Black Hat SEO 1
Anders Herzberg

Black Hat SEO & SEO Hacks

Don’t rely on “hacks” for your SEO efforts I want to issue a PSA for anyone who is thinking about employing hacks, tricks, or shortcuts to move up in the rankings, or get more clicks.  SEO hacks are a dime a dozen, some of them can be good strategies that

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network 1
Anders Herzberg

Social Media for SEO

Are you forgetting about social media in your SEO efforts? Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust.  If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table.

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fast rabbit
Anders Herzberg

Speeding Up Your Website For SEO

A Fast Website is A Good Website See, if you keep em’ waiting, there’re going to go elsewhere. The thing about visitors to your website is that most of them don’t like to wait for your website to load.  So how do you improve your website’s speeds?  There are some

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The Heartless Bastard Journal

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