The Heartless Bastard Journal

surveying 2
Anders Herzberg

Doing Regular SEO Audits

Regular SEO Audits Help to Prevent Issues Before They Become Problems Be honest with yourself, you don’t fix what you don’t measure.  SEO is not something that you can just do once and forget about it. It requires ongoing work, and while the results that you get does improve over

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Art Deco Mad Scientist
Anders Herzberg

How to Track SEO Results

Tracking SEO Results can get Complicated Fast However, you don’t have to be an Einstein to figure it out and find areas where you can improve or track your progress.   When looking at the results of your SEO efforts there are two traps that you can fall into. One just

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business rivals 2
Anders Herzberg

EEAT: Experience, Expertise, Authority, & Trustworthiness

EEAT and YMYL: What’s the Big Idea? Like it or not pal, everyone is judging you based on your website, and this goes double for some very specific industries.  We’re going to get down to brass tacks on these subjects and give you a leg up to not get left

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Mobile Phone - Art Deco Style 2
Anders Herzberg

Mobile Website Design for SEO

Small Screens Rule Now Greetings folks! Today’s a good day to tune in, ’cause I’m about to give you the skinny on not just mobile website design, but also making your joint easy for people to use and navigate.  I’ll lay you odds you’re eyeballin’ this on your mobile phone.

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An Evil Cyborg
Anders Herzberg

Mobile First Indexing is People First Indexing

Mobile First Indexing: The Human Network In a world where data is the new gold, the way tech giants collect and utilize information often remains behind a veil. Hold onto your hats, folks—Cindy Krum has some eye-opening insights that might just make you see the web in a whole new

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man in library
Anders Herzberg

Doing Keyword Research & Optimization Correctly

Start with keyword research first Keyword research is the foundation of just about everything that you will be doing with your website. If you’re not doing it right then you are setting yourself up to fail.  If you don’t want your content to be pushing up daises then read on.  

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The Heartless Bastard Journal

art deco image of a man typing

The latest guides, news, and more on Local SEO, National SEO, Content Marketing, Social Media Marketing, Reputation management, and more. 

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