The Heartless Bastard Journal

P-nut the Squirrel
Anders Herzberg

Why P-Nut the Squirrel Immediately Went Viral: A Case Study

Emotion, Injustice, and the Power of Storytelling P-Nut the Squirrel wasn’t just some two-bit rodent scampering across social media—he was a star with over 700,000 followers, a symbol of joy turned tragic headline. His tale of rescue, love, and an untimely end lit up the internet like a neon sign

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Anders Herzberg

Discover How Top-Level Domains Can Affect SEO

Top-Level Domains Provide Signals About Audience and Location Choosing a Top-Level Domain (TLD) ain’t just some two-bit decision. That little suffix at the end of a URL? It’s something that you don’t pay much attention to but actually has some important uses from signaling what audience you are talking to,

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a salesman
Anders Herzberg

What is the Meaning of a Unique Selling Proposition?

What’s the Big Idea with USP’s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers’ problems better than your competitors.  It’s not a hand jive that you do, it’s what truly sets you apart

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professional 1
Anders Herzberg

Crafting A Buyer Persona for Your Businesses

Why You Need a Buyer Persona Buyer personas might seem like a bit of hooey at first glance, but they’re the real McCoy when it comes to dialing in your marketing efforts. Sure, it’ll take some sleuthing to put together, but once you’ve got it, you’ll be squarely focused on

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