The Heartless Bastard Journal

Art Deco Computer
Anders Herzberg

Making Websites for People Not Just Search

You may think you are done with your website, but are you really? Imagine walking into a store where the lights are on, a clerk is behind the counter, but the shelves are empty and signs say, “opening soon.” You’d probably be confused about whether the store is open or

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two boxers squaring off
Anders Herzberg

SEO vs. PPC

Confused about SEO and PPC? Learn the differences between both. Their strengths and weaknesses and find out what to look for in an agency. Read on to learn more about how each tick. How quickly you can see results, and how long those results last.

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Art Deco Computer
Anders Herzberg

Why you need Schema markup

Schema Markup for SEO: Making Search Engine’s Understand You Better “Just ’cause you can’t eyeball it, don’t mean it ain’t the cat’s pajamas.” What is Schema Markup? Schema markup, also known as structured data, is a code added to webpages to help search engines understand and display content more effectively.

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jailed mouse
Anders Herzberg

SEO is not Dead, Organic Search Still Rules

Rand and Zero Clicks Recently Rand Fishkin posted this article about where click traffic goes after a search. He’s got some good points about optimizing for Zero Click traffic that SEO’s should be taking note of. However, I think the whole SEO is dead narrative is overblown. If anything, this

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The Heartless Bastard Journal

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