The Heartless Bastard Journal

Anders Herzberg

What Are Site Maps?

A Complete Guide to Sitemaps: Purposes and Uses “Say, can you point me in the right direction?” What is a Sitemap? A sitemap is a file, hosted on your website, that details the structure of your website, listing pages, videos, images, and other files, and illustrating the relationships between them.

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leading a crowd
Anders Herzberg

Making Social Media Work for Small Businesses

Why Social Media Matters for Every Business “If you ain’t got a crowd, are you really in the game?” Social media has become a critical component of the modern customer journey, making social media marketing indispensable for businesses of all sizes. While it offers numerous advantages, small businesses often face

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man in library
Anders Herzberg

Why Keyword Research Is Important

Keywords are the Foundation of any online marketing effort Keywords are the cat’s pajamas of online searching.” Small businesses often face significant challenges when conducting keyword research, particularly due to the complexity of identifying the right keywords. Trends and markets change and one keyword that you think might be profitable

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Anders Herzberg

What Is A Google Human Quality Rater Audit?

The Importance of Google Human Quality Rater Audits for Websites and Online Businesses “Are you up to snuff?” In the dynamic landscape of online business, maintaining a stellar digital presence is crucial, especially for websites that handle sensitive topics like health, finance, and legal advice. This is where Google’s Human

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Anders Herzberg

The Google API Leak for Everyone Else

If You Don’t Follow SEO You Probably Didn’t Hear Google recently leaked API documentation revealing how their Search Engine, YouTube, and Chrome work together. This could impact the Rumble vs. Google case and shows exactly how Google interfered with “Election Misinformation” and “Covid Misinformation” and hides other manipulations as well.

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Anders Herzberg

Managing Your Backlinks

Backlink Management in 2024 “Who’s giving you the old razzle-dazzle?” Introduction Backlinks, or inbound links, are critical for SEO as they act as votes of credibility from other websites. Managing your backlink profile effectively can enhance your website’s visibility and ranking on search engines. This guide will cover the importance

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