The Heartless Bastard Journal

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Anders Herzberg

The Importance of Reputation Management

Guide to Reputation Management for Businesses of All Sizes “Is your reputation sterling?” Managing your business reputation is crucial in today’s digital age, where online reviews, social media, and news can significantly impact public perception. Effective reputation management can help you build trust, retain customers, and avoid costly controversies. This

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Anders Herzberg

Staying Consistent: Branding and Style Guides

Creating a Comprehensive Brand Style Guide any Why “Looking like a real Sheik is the cat’s meow.” A brand style guide is essential for maintaining consistency across all forms of communication and media. By clearly defining your brand’s visual and verbal elements, a style guide ensures that your brand is

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Anders Herzberg

Website Design & SEO

SEO-Focused Web Design from the Ground Up “Are you laying down a swell foundation?” Creating a website that excels in search engine optimization (SEO) is crucial for driving traffic, generating leads, and increasing sales. However, many websites don’t take these considerations on at the start. Instead, they only do this

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Anders Herzberg

QR Codes, Bridging Physical and Digital Marketing 

Using QR Codes to Drive Sales, Leads, and Reviews “Are you on the up-and-up?” In the evolving landscape of digital marketing, QR codes have emerged as a bridge connecting the physical and digital worlds. These scannable codes are versatile, customizable, and trackable, making them a powerful tool for businesses looking

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Anders Herzberg

Email Marketing Campaigns and You

Comprehensive Guide to Email Marketing for Website Owners and Businesses “Are you bending an ear with your customers?” Email marketing is a powerful tool for businesses to communicate with their customers, nurture leads, raise brand awareness, and drive sales. In this guide, we will cover the benefits of email marketing,

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Art Deco Plane
Anders Herzberg

What are Landing Pages and why you need them

The Benefits of Using Landing Pages on Your Website “How are the customers gonna spot ya?” What is a Landing Page? A landing page is a standalone web page specifically designed for a marketing or advertising campaign. It is where a visitor lands after clicking a link in an email,

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The Heartless Bastard Journal

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The latest guides, news, and more on Local SEO, National SEO, Content Marketing, Social Media Marketing, Reputation management, and more. 

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