The Heartless Bastard Journal

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Anders Herzberg

Optimizing your Existing Content

Content is King, but You Have to Polish the Crown “Give it a shine.” Content brings people through your sales funnel, it establishes you authority and expertise in the space, and unless you are selling something online it’s why people are visiting your site. Fresh, properly organized and useful content

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Anders Herzberg

Introduction to On Page SEO

Making Your Website Sound – On Page SEO “Is your joint in tip-top shape?” SEO has many complex and frequently moving parts. Just one of them is your website. There are quite a few things that you can do to your website from and SEO purpose, before you even start

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Anders Herzberg

Benefits of a link building campaign

Guide to Link Building: Benefits, Strategies, and Professional SEO Services “Are you plugged in with the right cats?” Link building is a crucial aspect of SEO that significantly boosts organic traffic from search engines, especially in competitive industries. Since BackRub was introduced and propelled Google to what it is today,

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Anders Herzberg

Competitor Research, How to Survey the Landscape

Who’s Out There? Conducting Competitor Analysis “You surveyed the competition?” Conducting a competitor analysis is a critical first step when working with a new or even existing brand. This comprehensive process helps understand your brand’s position in the market, map competitors’ strengths and weaknesses, and identify growth opportunities. However, it

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Anders Herzberg

Reviews Matter, Yelp, Care.com and More

Managing Your Yelp Reviews: The Benefits for Small Businesses “Hey, do you know the latest scuttlebutt folks are jawing about you?” May small, local businesses underestimate the impact of reviews on their business. Yelp and other more focused review platforms have become a major way that customers find and build

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Anders Herzberg

Why SEO Audits are necessary

“Have you given your website a once-over?” SEO audits are important, but why? To keep it short: Help Increase Visibility Proper SEO auditing ensures your site ranks higher in search results, making it easier for potential customers to find you if the found issues are properly addressed. Enhanced User Engagement

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The Heartless Bastard Journal

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