Selected Case Studies

Our Results Speak For Themselves

We’ve been doing this for a while, and we have created and executed highly effective SEO campaigns for our clients that have brought rapid results with incredible outcomes. 

We’ve made and, in some cases, had to break, reputations both on and off-line. Our work has required the development and creation of custom and innovative tools and strategies that no one else has seen.  

Below you can take a look at case studies for some of our previous SEO campaigns. 

This is not an exhaustive list of our work; some we’ll never get to talk about. Our work has ranged from small scale projects to national and international brands. We’ve also worked on and successfully dealt with massive and complex reputational management projects.  

However, the results that we have achieved are peerless despite extreme complexities, challenges, and more than a few outright dangers. 

leading a crowd

SEO Campaign Case Studies & Projects

Saving a Clinic from Obscurity

Reno Vein Clinic

Building a Fire Department from the Ground Up

The La Ribera Fire Department

Bomberos Voluntarios Cabo Este 500px

Giving Precious Metals a Stirling Reputation

Goldmart

Helping Improve Lives Through Weight Loss Surgery

Dr. Sasse, MD

High Quality Medical Education

Sasse Guide

Sasse Guide

Combating The Obesity Epidemic

Obesity Prevention Foundation

Obesity Prevention Foundation

Building an Entire Brand From Scratch

King 888

king 888 logo

Ranking #1 for Another Brand's Name

The Truth About Rockstar

The Truth About Rockstar Banner

Stealing Fire From The Gods

SEO Gods

SEO Gods Logo

Our Ranking Achievements & Results

Art Deco Style Image of A Crown

Saving Clinic from Obscurity

Reno Vein Clinic

At a Glance

As our relationship grew with RVC, after the initial fast success that we helped them realize; the project expanded in many ways. We will, however, focus on SEO for this study.

Introduction

Reno Vein Clinic is a medical practice that specializes in the treatment of varicose veins, spider veins, cosmetic skin problems. 

Despite being in business for over 2 decades they had very little brand recognition and were losing marketing share to multiple newer practices.

Challenges

An outdated website with poor code structure, no social media presence to speak of and a website that was very difficult to index for major search engines, are all factors that contributed to their poor online performance.

Solutions

We started with a complete rebuild and redesign of the RVC website. The new website was built using strong SEO principles great content, and sexy visuals. A link building campaign and outreach brought it home.

Scope of Work

Key Accomplishments

50+ Top Keyword Rankings

Secured top rankings for more than 50 relevant keywords for Reno Vein Clinic

716% Increase in Traffic

Increase in Search Engine Traffic from Google and other search engines by 716%

97% Positive Reviews

Positive Brand Opinion

Benefits

SEO Campaign

RVC saw a massive increase in targeted online traffic resulting in a full patient schedule. This is due to top rankings for all of their targeted keywords.

Digital Rebrand

Their stunning new website was beautiful and functional,
offering a superior visitor experience and increasing
appointments.

Brand Promotion

By promoting the rebranded business, we gave them a new
face, a new reputation, and put them at the forefront of their industry.

Building a Fire Department
from the Ground Up

The La Ribera Volunteer Fire Department

At a Glance

A rural community was desperately in need of real fire and rescue services. The project successfully funded, trained, and equipped an all-volunteer department to serve La Ribera and save lives.

Bomberos Voluntarios Cabo Este 500px

Introduction

After some significant changes in my personal life, I had a novel idea:

What if my capabilities and resources were used for something good? What if I did it because it was the right thing to do?

And even scarier, what if I did it for free?

This campaign is what sparked my departure from political work, as part of an extensive life overhaul. My goal is to ensure that my legacy is more than just wet-work. – Jason J. Green

Challenges

The La Ribera Volunteer Fire Department campaign aimed to drive donations, awareness, and coverage to build the first fully functional and expertly trained fire department for the people of La Ribera BCS and surrounding areas. These areas are very underserved by fire rescue, and a tragedy prompted the campaign’s inception. 

It required not only driving public awareness but partnership with local government agencies to fully coordinate the campaign and ensure its success.  

As another complexity, the campaign was multilingual and needed special care and attention to be successful. Doubling the work required in some areas.  

Solutions

Through a comprehensive digital marketing effort, that encompassed branding, website design, social media marketing, email marketing, SEO, and more, we achieved tremendous results, garnering many donations and local support. 

The new fire department has already responded to many incidences in the community. Providing lifesaving services, that has had an immense positive impact on the community. 

Scope of Work

Key Accomplishments

Lives Saved

By empowering the brave volunteers, we were able to help save countless lives 

Donations

Incredible results in direct donations as well as equipment, training, and other support

Effective Social Media Campaign

Highly effective social media campaign that helped to spread awareness and drive donations

Benefits

Social Media Campaign

Drove both local, national, and international attention to the underserved community.

Email Campaign

Drove engagement with the donors and those invested in the success of the project. 

Complete Marketing Campaign

A complete marketing campaign strategy addressed every aspect of the effort and helped to guide the campaign through the many challenges, from driving donations, to navigating the multilingual efforts. 

Giving Precious Metals a Stirling Reputation

Goldmart Precious Metals and Numismatics

At a Glance

Goldmart was a complex project that required serious effort to address their reputational issues and turn around their business prospects.

Introduction

This project focused on getting more people to visit and buy from the Goldmart website and fixing bad reputation problems, like negative YouTube videos that showed up before Goldmart’s own site in search results. We also worked on a Magento development project as a part of the campaign.

Challenges

A targeted reputational destruction effort created a highly toxic reputation for Goldmart. For specific, brand search terms, videos posted to YouTube ranked higher than their own website. 

This resulted in not only a negative reputation, but challenges in growing their customer base, converting visitors to their website, and more.

Solutions

Through a comprehensive SEO and reputation management campaign, we were able to address the issues that prevented Goldmart from achieving greater levels of success.

This included web design and development, SEO optimizations and strategy development, copywriting, and more to address their problems. 

As part of this campaign, we were able to confirm the effectiveness of updates to our reputational management systems and technologies. Systems that continue to be refined and updated as we continue our in-house research and development. 

The campaign also involved dealing with the BBB and through concerted efforts, raising the evaluation of Goldmart from a D to an A. 

 

Scope of Work

Key Accomplishments

A+ Reputation

By addressing, through removal or obfuscation, of negative results Goldmart was able to combat the efforts to harm their reputation and restore it to what it should have been. 

Increase in Conversions

With our SEO efforts we were able to give Goldmart a significant improvement in conversions from organic traffic 

Optimized Product Pages
& Extensions

We developed not only over 700 highly optimized and original pieces of product content, but also developed extensions to Goldmart.com to improve the utility and authority of the site as a whole.

Benefits

Reputational Issues Addressed

With a restored reputation Goldmart was able to attract new customers, expand, and grow as a business. 

Website Optimizations

With utilities and highly optimized product descriptions added to the website, customers were able to confidently and easily find the products from Goldmart that they wanted and purchase with confidence.

Long Term Marketing Roadmap

A long-term guide to refining and further improving their online marketing efforts informing the entire process from start to after the full recovery. 

Helping Improve Lives Through Weight Loss Surgery

Dr. Sasse, MD

At a Glance

An effort to promote a highly respected bariatric surgeon. This campaign covered a complete SEO and reputation manage effort. It resulted in more people being able to live happy and healthy lives through the work of Dr. Sasse.  

Introduction

Dr. Sasse is a talented bariatric surgeon, and the campaign focused on bringing his talented services to those that needed his help.

Including a multifaceted campaign that leveraged SEO, reputation management, and traditional marketing efforts the end result was excellent patient outcomes and many lives changed. 

 

Challenges

At the time the Sasse Surgical brand was an unknown and work was needed to build the brand within the market. 

Additionally, the campaign was focused on the weight loss market, a highly competitive field. To further add to the complexities, surgical intervention is not practical for everyone, and special attention had to be given to proper campaign keyword targeting.  

Solutions

Through the use of a highly effective SEO and reputation management campaign, we were able to drive targeted traffic, and rank for highly competitive search terms that connected Dr. Sasse with ideal patients for his practice. 

With the excellent care that he provided and the continuing SEO and Digital marketing efforts, an organic, and glowing, word of mouth campaign started from patient evangelism. 

This only served to further boost our ongoing efforts to bring healthy living and weight loss solutions to more people.  

Scope of Work

Key Accomplishments

Patient First Website

Created a patient first website that helped patients first, while supporting the operations and goals of the business.

Changed Lives

By connecting the people who needed his help the most Dr. Sasse was able to change countless lives for the better. This was accomplished by top rankings for key terms.  

Patient Evangelism

Through patient evangelism and organic word of mouth advertising we were able to effectively extend Dr. Sasse’s reach and impact. 

Benefits

Top Rankings for Weight Loss

Through top rankings for highly competitive terms in the weight loss category, we were able to connect Dr. Sasse with his ideal patients and help him spread the word of living and maintaining a healthy lifestyle. 

Targeted Search Strategy

Through a highly focused and optimized keyword strategy we were able to connect Dr. Sasse with the people who needed the talents of him and his team the most. 

Expert Authority

Through targeted SEO and digital marketing efforts we were able to establish Dr. Sasse as an expert in his field and transform his practice into a highly respected and recognized authority. 

High Quality Medical Education

Sasse Guide

At a Glance

Sasse Guide was the dedicated blog and informational website for Dr. Sasse’s practice. Focusing on high quality informational content for those interested in weight loss solutions.

Sasse Guide

Introduction

Sasse Guide served as the primary lead generation tool for Dr. Sasse, MD. The blog focused on high quality, educational content and helped to direct ideal patients to Dr. Sasse. 

Challenges

In the weight loss category, the field is highly competitive, and the website required a comprehensive strategy to rank well and fulfill the campaign goals. 

Solutions

An incredibly effective SEO campaign was launched to drive highly relevant traffic and compete in the necessary search terms. 

The foundation of this was high quality and well optimized content that drove not only traffic but created awareness of Dr. Sasse’s brand, and drove highly qualified leads to his pratice. 

Scope of Work

Key Accomplishments

Top Rankings

Top rankings for highly competitive terms like “weight loss”.

Improved Brand Awareness

A quality SEO campaign helped to drive brand awareness and connect qualified patients with Dr. Sasse and his team.

High Quality Resources

The Sasse Guide became a high quality and respected resource of information.

Benefits

Weight Loss Expert

The information and resources provided positioned Sasse Surgical as an expert voice in the weight loss category. With expert advice many lives were dramatically improved.

Key Rankings

Targeted and highly optimized pages brought in ideal patients and streamlined the process of reaching patients in need. 

SEO Strategy

Identifying specific keywords that were likely to result in connections with ideal patents was key to the sucess of the campaign. 

Combatting The Obesity Epidemic

Obesity Prevention Foundation

At a Glance

This was a project to spread awareness about healthy living and preventing childhood obesity. 

Obesity Prevention Foundation

Introduction

Created to combat the obesity epidemic the goal of the campaign was to spread awareness and educate people about how to live healthier lives. 

Supported by a local surgical group the website was highly successful in its goals.

Challenges

Establishing an authoritative and trusted resource was paramount so emphasis was placed on the quality and accuracy of the information provided with input from medical experts at a local surgical group who funded the project.   

Solutions

A highly effective and targeted SEO campaign supported the quality information and guidance that the website provided. 

Scope of Work

Key Accomplishments

Fighting Obesity

Through high quality information, and an effective SEO campaign we were able to educate visitors on the dangers of obesity.

National Initiatives

The website supported national initiatives for preventing childhood obesity

Promoted Nutritional Health

Informed visitors about nutritional health and wellness.

Benefits

Connecting Patients With Docitors

Through education and the effective SEO campaign for the website we were able to connect patients in need with talented doctors who could help them.

Preventing Obesity

The website supported and inspired national efforts that aimed to educate parents about the dangers of childhood obesity.

Effective Content

High quality and authoritative content helped to educate visitors about obesity, its prevention, and treatment.

Building a Brand From Scratch

King 888

At a Glance

A complete build out of a brand from scratch, in a highly competitive and saturated market. This campaign was able to deliver results in even the most unlikely places, behind the Great Firewall of China

king 888 logo

Introduction

The launch of the King 888 brand required not only building an entire website, as well as its SEO and marketing efforts from scratch. But it also required the creating of the whole brand, even the culture of the brand in a highly competitive and deeply over saturated market. 

Challenges

The energy drink market at the time of King 888’s launch and to today remains an incredibly saturated market, making standing out difficult at best. 

For a brand-new national brand, with aspirations to sell internationally, King 888 had incredibly stiff competition.   

This demanded a brand and marketing effort that expanded beyond the traditional. 

Solutions

Through the development of not only an incredibly effective website, but also an innovative branding and digital marketing effort that included guerilla marketing tactics, media creation, and more. 

The campaign came together excellently, and we created and executed on some phenomenally successful marketing pushes.

Through our efforts, King 888 became an incredibly successful brand, and was able to leverage that into product placement on national television in popular prime time programs. 

The campaign moved to an international stage and eventually required that Jason find a way around the Great Firewall of China for a Chinese version of the website; which he did.  

“This whole project was incredibly fun to work on and remains one of my favorites. Between the various internal and external resources that had to be managed the people that I worked with were amazing.” – Jason J. Green

Scope of Work

Key Accomplishments

Massive Sales

Though our efforts, we drove significant sales both nationally and internationally despite fierce market competition.

Created a Brand From Scratch

Helped to define a unique brand, its culture and identity from the ground up.

Guerrilla Marketing

Through novel and innovative marketing efforts, including SEO techniques and an end run around the Great Firewall of China, we delivered amazing results to a previously unknown brand. 

Benefits

SEO Optimized Website

Through an effective website that was properly optimized, King 888 had an effective base for their marketing efforts both online and offline.

Project Management

Coordinated the efforts of various external resources and agencies to great effect. 

Many Faceted Marketing Effort

A comprehensive marketing effort, with many different aspects, including a highly effective digital marketing and SEO component, allowed King 888 to compete and be successful in a highly competitive market. 

Ranking #1 for Another Brand's Name

The Truth About Rockstar

At a Glance

The Truth About Rockstar (TARS) project was an extensive negative reputation management campaign that served as a proving ground for various innovative web methodologies, strategies, and proprietary technologies we were developing.

TARS focused on employing experimental disruptive reputation management techniques, with a strong emphasis on translating web-based actions into real-world effects.

Summarizing this campaign does it no justice, so additional details are available upon request.

The Truth About Rockstar Banner

Introduction

The TARS campaign was incredibly unique. It called for direct competition with an established brand for their own brand name and resulted in an “interesting” response from Rockstar. 

The ultimate goal was to bring public awareness to certain facts about the origin of the energy drink, its founders, their behavior, real identity, and ultimately affect change in the company’s operations. 

Challenges

The campaign had to be created from nothing and needed high quality planning and execution as well as unique methods and technologies to be able to achieve any results. 

Primary targeted keywords were branded and for the campaign to be successful it required that the Truth About Rockstar remain relevant to those keywords and maintain rankings.  

Solutions

The initial campaign was launched in December of 2008 and within five months the campaign was achieving real world results. 

The campaign leveraged a series of techniques and technologies that we developed to aid in our advanced digital reputation management systems and served as the proving ground for the core version of this system which we still leverage to this day. 

By the end of July 2009, only 8 months, the campaign had created such public outcry, brand damage, and other negative consequences (some of their own making), that Rockstar Energy Drink was compelled to make donations to various LGBTQ organizations to the tune of $100,000.00

Responses by Rockstar Energy were less than “polite”. While they did, attempt to run a counter campaign that failed, they eventually had to resort to legal action from one Robert Shapiro (of OJ Simpson fame). 

They issued many threats of legal action against our website and others. They hired at least two private investigators to make obvious threats of violence at my home and office that included a brick thrown through a window with a death threat attached. 

These less than scrupulous actions only served to backfire on them and damaging their reputation further as they attempted to silence not just our campaign, but others who had joined as well in highlighting the issues with Rockstar Energy.  

Scope of Work

Key Accomplishments

Owned Search Rankings

3 Straight months of ownership of their branded search terms. Estimated cost in lost revenue, $90 million.

Massive Reputational Damage

Public outcry over the revelations about the ownership of the company resulted in lost celebrity endorsements and a national boycott. However, their own responses to the situation fanned the flames higher.

Forced Corporate Restructuring

Entire corporate structure was remade, mandatory sensitivity training was introduced, and a donations made to LGBTQ organizations totaling $100,000.00

Benefits

Public Perception Changed

Through targeted effort and a campaign that could not be ignored, public brand perception was changed.

Donations to Charities and Advocacy Groups

Coordinated the efforts of various external resources and agencies to great effect. 

Massive Real World Fallout

The TARS campaign resulted in not just thousands of posts on social media, but real-world action. A parade was organized and a successful national boycott established until Rockstar capitulated to the demands for change. 

Stealing Fire from The Gods

SEO Gods

Introduction

This was an effort to turn some of our internal technology into a set of unique tools that would be available to the public. However, it was decided that the project would be folded into a larger endeavor and the platform was only available in a limited Beta version for a short time. 

SEO Gods Logo

History

“Inspired by Prometheus and his gift of fire; SEO Gods seeks to bring the illumination of accurate knowledge and the fire of advanced technologies to the SEO world.”

A set of 12 tools were developed, primarily in Python and were translated into web based tools using Django. 

Some of the Tools

Page Rank Calculator

A Page Rank Calculator that estimated PageRank for a given website, broke down the results, and offered link profile advice for improvements to the impact of existing backlinks for the website. It relied on internal technologies to do this and was more accurate than other solutions.

Access Probability Monitor

A method for measuring rankings in a new light. An internal metric for determining the value of a ranking and how that value intersects with the goals of an SEO campaign. 

Relevancy Analyzer

Leveraging Information Retrieval science techniques a web page woule be analyzed for relevance to a keyword and compared to other, competing web pages. 

Scope of Work

Our Ranking Achievements & Results

Introduction

Rankings alone should not be considered the ultimate metric for measuring an SEO campaign. However, we have been able to dominate the rankings for search terms that would normally be considered impossible. 

Below is a sample of our peak search rankings in Google and the keyword that it was accomplished with, presented in alphabetical order.

Art Deco Style Image of A Crown
$1 silver eagle2
1 oz american gold eagle2
1 oz american silver eagle4
1 oz gold5
1 oz gold american eagle1
1 oz gold bar2
1 oz silver3
1 oz silver american eagle1
1 oz silver bar3
1 oz sivler eagle3
1oz gold2
1oz gold bar1
accounting practicce2
accounting practice problems1
accounting services marketing1
advanced medical weight loss1
agm battery1
aircraft tracking1
alternative herbal medicine3
american eagle coins4
american eagle silver3
american eagle silver coins1
american gold eagle3
american silver eagle2
american silver eagles2
americna silver eagle coins2
atv batteries1
auto battery chargers1
auto battery chargers2
baby accessories2
baby bedding1
baby products1
baby stores3
baby stuff1
back packs3
battery tender1
bean bag1
bean bag chair1
bean bag chairs1
bean bag furniture1
bean bags1
bean bags for kids1
beanbag1
beanbag chair1
beanbag chairs1
beanbags1
bean bag furniture1
best diet book5
best diet book for women2
best medical weight loss1
best sugar substitute3
buy gold american eagle coins2
buy gold bar2
buy gold bars2
buy silver bars1
buy silver eagle2
buy silver eagles1
buy silver eagles at spot1
car battery charger1
cloth diaper1
cloth diapers1
cosy kids fomforters1
crib bedding2
diaper covers1
duffle bags1
exchange server hosing1
flight tracking software1
flow meters1
gel cell batteries1
gold bars4
gold buffalo2
gold buffalo coin1
healthy high protein meals2
healthy high prtein meals2
high protein diet2
high protein diet recipes1
high protein dinners3
high protein low calorie recipes2
high protein meal ideas1
high protein meal plan1
high protein meals for weight loss1
high protein diet meals1
high thread count bedding1
improve search engine rankings1
infant bedding1
just like sugar1
kauai weddings1
kids ski clothing1
krugerrand2
krugerrand prices1
lake tahoe weddings1
live flight racker2
low calorie high protein meals2
low carb high protein meals1
low fat high protein recipes1
mailing equipment1
marketing cpa practices3
medical weight loss1
medical weight loss alternatives2
medically managed weight loss1
medically proven weight loss2
modern medical weight loss1
motorcycle batteries1
motorcycle battery1
ms exchange server1
natural sugar substitute2
natural weight loss supplements3
online diamond jewelry1
outpatient weight loss surgery1
paintball camp1
potty training5
quality mailing equipment1
quick high protein meals1
reno car dealers1
reno cars1
reno gmc1
reno pontiac1
reno trucks1
reno used cars1
rockstar drink1
rockstar energy1
rockstar energy drink1
roller hockey equipment1
san luis obispo2
scooter batteries1
silver bar3
silver bars for sale2
silver buffalo coin1
ski clothing2
ski jackets2
snowmobile clothing1
snowmobile helmets1
snowmobile accessories1
solar battery charger1
solar battery chargers2
solar car battery charger1
sports bags1
sports camp1
sugar replacement2
sugar substitute3
summer camps2
top search engine ranking3
vitamins and supplements for weight loss1
vitamins for weight loss2
web project management2
wedding planning7
weight loss1
weight loss books2
weight loss supplements4
weight loss surgery1
weight loss surgery books1

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