Selected Case Studies
Our Results Speak For Themselves
We’ve been doing this for a while, and we have created and executed highly effective SEO campaigns for our clients that have brought rapid results with incredible outcomes.
We’ve made and, in some cases, had to break, reputations both on and off-line. Our work has required the development and creation of custom and innovative tools and strategies that no one else has seen.
Below you can take a look at case studies for some of our previous SEO campaigns.
This is not an exhaustive list of our work; some we’ll never get to talk about. Our work has ranged from small scale projects to national and international brands. We’ve also worked on and successfully dealt with massive and complex reputational management projects.
However, the results that we have achieved are peerless despite extreme complexities, challenges, and more than a few outright dangers.
SEO Campaign Case Studies & Projects
Saving a Clinic from Obscurity
Reno Vein Clinic
Building a Fire Department from the Ground Up
The La Ribera Fire Department
Giving Precious Metals a Stirling Reputation
Goldmart
Helping Improve Lives Through Weight Loss Surgery
Dr. Sasse, MD
High Quality Medical Education
Sasse Guide
Combating The Obesity Epidemic
Obesity Prevention Foundation
Building an Entire Brand From Scratch
King 888
Ranking #1 for Another Brand's Name
The Truth About Rockstar
Stealing Fire From The Gods
SEO Gods
Our Ranking Achievements & Results
Saving Clinic from Obscurity
Reno Vein Clinic
At a Glance
As our relationship grew with RVC, after the initial fast success that we helped them realize; the project expanded in many ways. We will, however, focus on SEO for this study.
Introduction
Reno Vein Clinic is a medical practice that specializes in the treatment of varicose veins, spider veins, cosmetic skin problems.
Despite being in business for over 2 decades they had very little brand recognition and were losing marketing share to multiple newer practices.
Challenges
An outdated website with poor code structure, no social media presence to speak of and a website that was very difficult to index for major search engines, are all factors that contributed to their poor online performance.
Solutions
We started with a complete rebuild and redesign of the RVC website. The new website was built using strong SEO principles great content, and sexy visuals. A link building campaign and outreach brought it home.
Scope of Work
- Full SEO Campaign
- Digital Rebrand
- Brand Promotion
- Website Design & Development
Key Accomplishments
50+ Top Keyword Rankings
Secured top rankings for more than 50 relevant keywords for Reno Vein Clinic
716% Increase in Traffic
Increase in Search Engine Traffic from Google and other search engines by 716%
97% Positive Reviews
Positive Brand Opinion
Benefits
SEO Campaign
RVC saw a massive increase in targeted online traffic resulting in a full patient schedule. This is due to top rankings for all of their targeted keywords.
Digital Rebrand
Their stunning new website was beautiful and functional,
offering a superior visitor experience and increasing
appointments.
Brand Promotion
By promoting the rebranded business, we gave them a new
face, a new reputation, and put them at the forefront of their industry.
Building a Fire Department
from the Ground Up
The La Ribera Volunteer Fire Department
At a Glance
A rural community was desperately in need of real fire and rescue services. The project successfully funded, trained, and equipped an all-volunteer department to serve La Ribera and save lives.
Introduction
After some significant changes in my personal life, I had a novel idea:
What if my capabilities and resources were used for something good? What if I did it because it was the right thing to do?
And even scarier, what if I did it for free?
This campaign is what sparked my departure from political work, as part of an extensive life overhaul. My goal is to ensure that my legacy is more than just wet-work. – Jason J. Green
Challenges
The La Ribera Volunteer Fire Department campaign aimed to drive donations, awareness, and coverage to build the first fully functional and expertly trained fire department for the people of La Ribera BCS and surrounding areas. These areas are very underserved by fire rescue, and a tragedy prompted the campaign’s inception.
It required not only driving public awareness but partnership with local government agencies to fully coordinate the campaign and ensure its success.
As another complexity, the campaign was multilingual and needed special care and attention to be successful. Doubling the work required in some areas.
Solutions
Through a comprehensive digital marketing effort, that encompassed branding, website design, social media marketing, email marketing, SEO, and more, we achieved tremendous results, garnering many donations and local support.
The new fire department has already responded to many incidences in the community. Providing lifesaving services, that has had an immense positive impact on the community.
Scope of Work
- A Comprehensive Digital Marketing Campaign from Scratch
- Website Design & Development
- SEO
- Social Media
- Email Marketing
- Guerilla Marketing
- Branding
- Multilingual Efforts
Key Accomplishments
Lives Saved
By empowering the brave volunteers, we were able to help save countless lives
Donations
Incredible results in direct donations as well as equipment, training, and other support
Effective Social Media Campaign
Highly effective social media campaign that helped to spread awareness and drive donations
Benefits
Social Media Campaign
Drove both local, national, and international attention to the underserved community.
Email Campaign
Drove engagement with the donors and those invested in the success of the project.
Complete Marketing Campaign
A complete marketing campaign strategy addressed every aspect of the effort and helped to guide the campaign through the many challenges, from driving donations, to navigating the multilingual efforts.
Giving Precious Metals a Stirling Reputation
Goldmart Precious Metals and Numismatics
At a Glance
Goldmart was a complex project that required serious effort to address their reputational issues and turn around their business prospects.
Introduction
This project focused on getting more people to visit and buy from the Goldmart website and fixing bad reputation problems, like negative YouTube videos that showed up before Goldmart’s own site in search results. We also worked on a Magento development project as a part of the campaign.
Challenges
A targeted reputational destruction effort created a highly toxic reputation for Goldmart. For specific, brand search terms, videos posted to YouTube ranked higher than their own website.
This resulted in not only a negative reputation, but challenges in growing their customer base, converting visitors to their website, and more.
Solutions
Through a comprehensive SEO and reputation management campaign, we were able to address the issues that prevented Goldmart from achieving greater levels of success.
This included web design and development, SEO optimizations and strategy development, copywriting, and more to address their problems.
As part of this campaign, we were able to confirm the effectiveness of updates to our reputational management systems and technologies. Systems that continue to be refined and updated as we continue our in-house research and development.
The campaign also involved dealing with the BBB and through concerted efforts, raising the evaluation of Goldmart from a D to an A.
Scope of Work
- Web Design & Development
- Long Term SEO & Digital Marketing Strategies
- SEO Optimizations
- Reputational Management
- Damage Control
- Copywriting
- Data Analysis
Key Accomplishments
A+ Reputation
By addressing, through removal or obfuscation, of negative results Goldmart was able to combat the efforts to harm their reputation and restore it to what it should have been.
Increase in Conversions
With our SEO efforts we were able to give Goldmart a significant improvement in conversions from organic traffic
Optimized Product Pages
& Extensions
We developed not only over 700 highly optimized and original pieces of product content, but also developed extensions to Goldmart.com to improve the utility and authority of the site as a whole.
Benefits
Reputational Issues Addressed
With a restored reputation Goldmart was able to attract new customers, expand, and grow as a business.
Website Optimizations
With utilities and highly optimized product descriptions added to the website, customers were able to confidently and easily find the products from Goldmart that they wanted and purchase with confidence.
Long Term Marketing Roadmap
A long-term guide to refining and further improving their online marketing efforts informing the entire process from start to after the full recovery.
Helping Improve Lives Through Weight Loss Surgery
Dr. Sasse, MD
At a Glance
An effort to promote a highly respected bariatric surgeon. This campaign covered a complete SEO and reputation manage effort. It resulted in more people being able to live happy and healthy lives through the work of Dr. Sasse.
Introduction
Dr. Sasse is a talented bariatric surgeon, and the campaign focused on bringing his talented services to those that needed his help.
Including a multifaceted campaign that leveraged SEO, reputation management, and traditional marketing efforts the end result was excellent patient outcomes and many lives changed.
Challenges
At the time the Sasse Surgical brand was an unknown and work was needed to build the brand within the market.
Additionally, the campaign was focused on the weight loss market, a highly competitive field. To further add to the complexities, surgical intervention is not practical for everyone, and special attention had to be given to proper campaign keyword targeting.
Solutions
Through the use of a highly effective SEO and reputation management campaign, we were able to drive targeted traffic, and rank for highly competitive search terms that connected Dr. Sasse with ideal patients for his practice.
With the excellent care that he provided and the continuing SEO and Digital marketing efforts, an organic, and glowing, word of mouth campaign started from patient evangelism.
This only served to further boost our ongoing efforts to bring healthy living and weight loss solutions to more people.
Scope of Work
- Web Design, Development, & Management
- Complete Digital Marketing Strategy
- SEO Optimizations
- Advanced Reputational Management
- Copywriting
- Project Management
Key Accomplishments
Patient First Website
Created a patient first website that helped patients first, while supporting the operations and goals of the business.
Changed Lives
By connecting the people who needed his help the most Dr. Sasse was able to change countless lives for the better. This was accomplished by top rankings for key terms.
Patient Evangelism
Through patient evangelism and organic word of mouth advertising we were able to effectively extend Dr. Sasse’s reach and impact.
Benefits
Top Rankings for Weight Loss
Through top rankings for highly competitive terms in the weight loss category, we were able to connect Dr. Sasse with his ideal patients and help him spread the word of living and maintaining a healthy lifestyle.
Targeted Search Strategy
Through a highly focused and optimized keyword strategy we were able to connect Dr. Sasse with the people who needed the talents of him and his team the most.
Expert Authority
Through targeted SEO and digital marketing efforts we were able to establish Dr. Sasse as an expert in his field and transform his practice into a highly respected and recognized authority.
High Quality Medical Education
Sasse Guide
At a Glance
Sasse Guide was the dedicated blog and informational website for Dr. Sasse’s practice. Focusing on high quality informational content for those interested in weight loss solutions.
Introduction
Sasse Guide served as the primary lead generation tool for Dr. Sasse, MD. The blog focused on high quality, educational content and helped to direct ideal patients to Dr. Sasse.
Challenges
In the weight loss category, the field is highly competitive, and the website required a comprehensive strategy to rank well and fulfill the campaign goals.
Solutions
An incredibly effective SEO campaign was launched to drive highly relevant traffic and compete in the necessary search terms.
The foundation of this was high quality and well optimized content that drove not only traffic but created awareness of Dr. Sasse’s brand, and drove highly qualified leads to his pratice.
Scope of Work
- Web Design, Development, & Management
- Complete Digital Marketing Strategy
- SEO Optimizations
- Branding
Key Accomplishments
Top Rankings
Top rankings for highly competitive terms like “weight loss”.
Improved Brand Awareness
A quality SEO campaign helped to drive brand awareness and connect qualified patients with Dr. Sasse and his team.
High Quality Resources
The Sasse Guide became a high quality and respected resource of information.
Benefits
Weight Loss Expert
The information and resources provided positioned Sasse Surgical as an expert voice in the weight loss category. With expert advice many lives were dramatically improved.
Key Rankings
Targeted and highly optimized pages brought in ideal patients and streamlined the process of reaching patients in need.
SEO Strategy
Identifying specific keywords that were likely to result in connections with ideal patents was key to the sucess of the campaign.
Combatting The Obesity Epidemic
Obesity Prevention Foundation
At a Glance
This was a project to spread awareness about healthy living and preventing childhood obesity.
Introduction
Created to combat the obesity epidemic the goal of the campaign was to spread awareness and educate people about how to live healthier lives.
Supported by a local surgical group the website was highly successful in its goals.
Challenges
Establishing an authoritative and trusted resource was paramount so emphasis was placed on the quality and accuracy of the information provided with input from medical experts at a local surgical group who funded the project.
Solutions
A highly effective and targeted SEO campaign supported the quality information and guidance that the website provided.
Scope of Work
- Web Design, Development, & Management
- Complete Digital Marketing Strategy
- SEO Optimizations
- Copywriting
- Project Management
Key Accomplishments
Fighting Obesity
Through high quality information, and an effective SEO campaign we were able to educate visitors on the dangers of obesity.
National Initiatives
The website supported national initiatives for preventing childhood obesity
Promoted Nutritional Health
Informed visitors about nutritional health and wellness.
Benefits
Connecting Patients With Docitors
Through education and the effective SEO campaign for the website we were able to connect patients in need with talented doctors who could help them.
Preventing Obesity
The website supported and inspired national efforts that aimed to educate parents about the dangers of childhood obesity.
Effective Content
High quality and authoritative content helped to educate visitors about obesity, its prevention, and treatment.
Building a Brand From Scratch
King 888
At a Glance
A complete build out of a brand from scratch, in a highly competitive and saturated market. This campaign was able to deliver results in even the most unlikely places, behind the Great Firewall of China
Introduction
The launch of the King 888 brand required not only building an entire website, as well as its SEO and marketing efforts from scratch. But it also required the creating of the whole brand, even the culture of the brand in a highly competitive and deeply over saturated market.
Challenges
The energy drink market at the time of King 888’s launch and to today remains an incredibly saturated market, making standing out difficult at best.
For a brand-new national brand, with aspirations to sell internationally, King 888 had incredibly stiff competition.
This demanded a brand and marketing effort that expanded beyond the traditional.
Solutions
Through the development of not only an incredibly effective website, but also an innovative branding and digital marketing effort that included guerilla marketing tactics, media creation, and more.
The campaign came together excellently, and we created and executed on some phenomenally successful marketing pushes.
Through our efforts, King 888 became an incredibly successful brand, and was able to leverage that into product placement on national television in popular prime time programs.
The campaign moved to an international stage and eventually required that Jason find a way around the Great Firewall of China for a Chinese version of the website; which he did.
“This whole project was incredibly fun to work on and remains one of my favorites. Between the various internal and external resources that had to be managed the people that I worked with were amazing.” – Jason J. Green
Scope of Work
- Web Design & Development
- Marketing Strategy
- Complete Digital Marketing Strategy
- SEO Optimizations
- Reputational Management
- Branding
- Copywriting
- Project Management
Key Accomplishments
Massive Sales
Though our efforts, we drove significant sales both nationally and internationally despite fierce market competition.
Created a Brand From Scratch
Helped to define a unique brand, its culture and identity from the ground up.
Guerrilla Marketing
Through novel and innovative marketing efforts, including SEO techniques and an end run around the Great Firewall of China, we delivered amazing results to a previously unknown brand.
Benefits
SEO Optimized Website
Through an effective website that was properly optimized, King 888 had an effective base for their marketing efforts both online and offline.
Project Management
Coordinated the efforts of various external resources and agencies to great effect.
Many Faceted Marketing Effort
A comprehensive marketing effort, with many different aspects, including a highly effective digital marketing and SEO component, allowed King 888 to compete and be successful in a highly competitive market.
Ranking #1 for Another Brand's Name
The Truth About Rockstar
At a Glance
The Truth About Rockstar (TARS) project was an extensive negative reputation management campaign that served as a proving ground for various innovative web methodologies, strategies, and proprietary technologies we were developing.
TARS focused on employing experimental disruptive reputation management techniques, with a strong emphasis on translating web-based actions into real-world effects.
Summarizing this campaign does it no justice, so additional details are available upon request.
Introduction
The TARS campaign was incredibly unique. It called for direct competition with an established brand for their own brand name and resulted in an “interesting” response from Rockstar.
The ultimate goal was to bring public awareness to certain facts about the origin of the energy drink, its founders, their behavior, real identity, and ultimately affect change in the company’s operations.
Challenges
The campaign had to be created from nothing and needed high quality planning and execution as well as unique methods and technologies to be able to achieve any results.
Primary targeted keywords were branded and for the campaign to be successful it required that the Truth About Rockstar remain relevant to those keywords and maintain rankings.
Solutions
The initial campaign was launched in December of 2008 and within five months the campaign was achieving real world results.
The campaign leveraged a series of techniques and technologies that we developed to aid in our advanced digital reputation management systems and served as the proving ground for the core version of this system which we still leverage to this day.
By the end of July 2009, only 8 months, the campaign had created such public outcry, brand damage, and other negative consequences (some of their own making), that Rockstar Energy Drink was compelled to make donations to various LGBTQ organizations to the tune of $100,000.00
Responses by Rockstar Energy were less than “polite”. While they did, attempt to run a counter campaign that failed, they eventually had to resort to legal action from one Robert Shapiro (of OJ Simpson fame).
They issued many threats of legal action against our website and others. They hired at least two private investigators to make obvious threats of violence at my home and office that included a brick thrown through a window with a death threat attached.
These less than scrupulous actions only served to backfire on them and damaging their reputation further as they attempted to silence not just our campaign, but others who had joined as well in highlighting the issues with Rockstar Energy.
Scope of Work
- Web Design, Development, & Management
- Marketing Strategy
- Complete Digital Marketing Strategy
- SEO Optimizations
- Advanced Digital Reputational Management
- Branding
- Copywriting
- Project Management
Key Accomplishments
Owned Search Rankings
3 Straight months of ownership of their branded search terms. Estimated cost in lost revenue, $90 million.
Massive Reputational Damage
Public outcry over the revelations about the ownership of the company resulted in lost celebrity endorsements and a national boycott. However, their own responses to the situation fanned the flames higher.
Forced Corporate Restructuring
Entire corporate structure was remade, mandatory sensitivity training was introduced, and a donations made to LGBTQ organizations totaling $100,000.00
Benefits
Public Perception Changed
Through targeted effort and a campaign that could not be ignored, public brand perception was changed.
Donations to Charities and Advocacy Groups
Coordinated the efforts of various external resources and agencies to great effect.
Massive Real World Fallout
The TARS campaign resulted in not just thousands of posts on social media, but real-world action. A parade was organized and a successful national boycott established until Rockstar capitulated to the demands for change.
Stealing Fire from The Gods
SEO Gods
Introduction
This was an effort to turn some of our internal technology into a set of unique tools that would be available to the public. However, it was decided that the project would be folded into a larger endeavor and the platform was only available in a limited Beta version for a short time.
History
“Inspired by Prometheus and his gift of fire; SEO Gods seeks to bring the illumination of accurate knowledge and the fire of advanced technologies to the SEO world.”
A set of 12 tools were developed, primarily in Python and were translated into web based tools using Django.
Some of the Tools
Page Rank Calculator
A Page Rank Calculator that estimated PageRank for a given website, broke down the results, and offered link profile advice for improvements to the impact of existing backlinks for the website. It relied on internal technologies to do this and was more accurate than other solutions.
Access Probability Monitor
A method for measuring rankings in a new light. An internal metric for determining the value of a ranking and how that value intersects with the goals of an SEO campaign.
Relevancy Analyzer
Leveraging Information Retrieval science techniques a web page woule be analyzed for relevance to a keyword and compared to other, competing web pages.
Scope of Work
- Web Design, Development, & Management
- Custom Programming
- Project Management
Our Ranking Achievements & Results
Introduction
Rankings alone should not be considered the ultimate metric for measuring an SEO campaign. However, we have been able to dominate the rankings for search terms that would normally be considered impossible.
Below is a sample of our peak search rankings in Google and the keyword that it was accomplished with, presented in alphabetical order.
$1 silver eagle | 2 |
1 oz american gold eagle | 2 |
1 oz american silver eagle | 4 |
1 oz gold | 5 |
1 oz gold american eagle | 1 |
1 oz gold bar | 2 |
1 oz silver | 3 |
1 oz silver american eagle | 1 |
1 oz silver bar | 3 |
1 oz sivler eagle | 3 |
1oz gold | 2 |
1oz gold bar | 1 |
accounting practicce | 2 |
accounting practice problems | 1 |
accounting services marketing | 1 |
advanced medical weight loss | 1 |
agm battery | 1 |
aircraft tracking | 1 |
alternative herbal medicine | 3 |
american eagle coins | 4 |
american eagle silver | 3 |
american eagle silver coins | 1 |
american gold eagle | 3 |
american silver eagle | 2 |
american silver eagles | 2 |
americna silver eagle coins | 2 |
atv batteries | 1 |
auto battery chargers | 1 |
auto battery chargers | 2 |
baby accessories | 2 |
baby bedding | 1 |
baby products | 1 |
baby stores | 3 |
baby stuff | 1 |
back packs | 3 |
battery tender | 1 |
bean bag | 1 |
bean bag chair | 1 |
bean bag chairs | 1 |
bean bag furniture | 1 |
bean bags | 1 |
bean bags for kids | 1 |
beanbag | 1 |
beanbag chair | 1 |
beanbag chairs | 1 |
beanbags | 1 |
bean bag furniture | 1 |
best diet book | 5 |
best diet book for women | 2 |
best medical weight loss | 1 |
best sugar substitute | 3 |
buy gold american eagle coins | 2 |
buy gold bar | 2 |
buy gold bars | 2 |
buy silver bars | 1 |
buy silver eagle | 2 |
buy silver eagles | 1 |
buy silver eagles at spot | 1 |
car battery charger | 1 |
cloth diaper | 1 |
cloth diapers | 1 |
cosy kids fomforters | 1 |
crib bedding | 2 |
diaper covers | 1 |
duffle bags | 1 |
exchange server hosing | 1 |
flight tracking software | 1 |
flow meters | 1 |
gel cell batteries | 1 |
gold bars | 4 |
gold buffalo | 2 |
gold buffalo coin | 1 |
healthy high protein meals | 2 |
healthy high prtein meals | 2 |
high protein diet | 2 |
high protein diet recipes | 1 |
high protein dinners | 3 |
high protein low calorie recipes | 2 |
high protein meal ideas | 1 |
high protein meal plan | 1 |
high protein meals for weight loss | 1 |
high protein diet meals | 1 |
high thread count bedding | 1 |
improve search engine rankings | 1 |
infant bedding | 1 |
just like sugar | 1 |
kauai weddings | 1 |
kids ski clothing | 1 |
krugerrand | 2 |
krugerrand prices | 1 |
lake tahoe weddings | 1 |
live flight racker | 2 |
low calorie high protein meals | 2 |
low carb high protein meals | 1 |
low fat high protein recipes | 1 |
mailing equipment | 1 |
marketing cpa practices | 3 |
medical weight loss | 1 |
medical weight loss alternatives | 2 |
medically managed weight loss | 1 |
medically proven weight loss | 2 |
modern medical weight loss | 1 |
motorcycle batteries | 1 |
motorcycle battery | 1 |
ms exchange server | 1 |
natural sugar substitute | 2 |
natural weight loss supplements | 3 |
online diamond jewelry | 1 |
outpatient weight loss surgery | 1 |
paintball camp | 1 |
potty training | 5 |
quality mailing equipment | 1 |
quick high protein meals | 1 |
reno car dealers | 1 |
reno cars | 1 |
reno gmc | 1 |
reno pontiac | 1 |
reno trucks | 1 |
reno used cars | 1 |
rockstar drink | 1 |
rockstar energy | 1 |
rockstar energy drink | 1 |
roller hockey equipment | 1 |
san luis obispo | 2 |
scooter batteries | 1 |
silver bar | 3 |
silver bars for sale | 2 |
silver buffalo coin | 1 |
ski clothing | 2 |
ski jackets | 2 |
snowmobile clothing | 1 |
snowmobile helmets | 1 |
snowmobile accessories | 1 |
solar battery charger | 1 |
solar battery chargers | 2 |
solar car battery charger | 1 |
sports bags | 1 |
sports camp | 1 |
sugar replacement | 2 |
sugar substitute | 3 |
summer camps | 2 |
top search engine ranking | 3 |
vitamins and supplements for weight loss | 1 |
vitamins for weight loss | 2 |
web project management | 2 |
wedding planning | 7 |
weight loss | 1 |
weight loss books | 2 |
weight loss supplements | 4 |
weight loss surgery | 1 |
weight loss surgery books | 1 |