The Heartless Bastard Journal

a salesman
Anders Herzberg

What is the Meaning of a Unique Selling Proposition?

What’s the Big Idea with USP’s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers’ problems better than your competitors.  It’s not a hand jive that you do, it’s what truly sets you apart

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network 1
Anders Herzberg

Social Media for SEO

Are you forgetting about social media in your SEO efforts? Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust.  If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table.

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business rivals 2
Anders Herzberg

EEAT: Experience, Expertise, Authority, & Trustworthiness

EEAT and YMYL: What’s the Big Idea? Like it or not pal, everyone is judging you based on your website, and this goes double for some very specific industries.  We’re going to get down to brass tacks on these subjects and give you a leg up to not get left

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Anders Herzberg

Getting Reviews from Customers for SEO

Folks gab, and you want the word around town to be good If you’re wondering why getting reviews from customers is important. Let alone how it affects your SEO efforts. Let me give you the skinny.  Imagine you are looking for a plumber, common complaint. You want someone you can

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leading a crowd
Anders Herzberg

Making Social Media Work for Small Businesses

Why Social Media Matters for Every Business “If you ain’t got a crowd, are you really in the game?” Social media has become a critical component of the modern customer journey, making social media marketing indispensable for businesses of all sizes. While it offers numerous advantages, small businesses often face

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Anders Herzberg

The Benefits of a Google Business Profile

“Don’t got a GBP? You’re on the lam, pal!” A well-managed Google Business profile is the cornerstone of success for any local business. It not only gives you access to make sure that your business’ information is up to date and accurate, but also lets you respond to reviews, allow

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