The Heartless Bastard Journal

man in library
Anders Herzberg

Doing Keyword Research & Optimization Correctly

Start with keyword research first Keyword research is the foundation of just about everything that you will be doing with your website. If you’re not doing it right then you are setting yourself up to fail.  If you don’t want your content to be pushing up daises then read on.  

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Art Deco Style Image of A Crown
Anders Herzberg

Optimizing your Existing Content

Content is King, but You Have to Polish the Crown “Give it a shine.” Content brings people through your sales funnel, it establishes you authority and expertise in the space, and unless you are selling something online it’s why people are visiting your site. Fresh, properly organized and useful content

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art deco image of a man typing
Anders Herzberg

Content Marketing for Small Business

Content Is Still King “Have you cemented your rep?” Content is still king, be it pages on your website, Reels on Instagram, or a post on Facebook. You have to give value in order to establish your authority and reputation on the marketplace. Not only can a well-executed Content Marketing

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