The Heartless Bastard Journal

Anders Herzberg

Discover The Foundations of Digital Marketing: Keywords

Keywords: The Detective’s Guide to Cracking the Case Listen up, gumshoe. If you’re trying to crack the case of online success, you better know your way around keywords. They’re the bread and butter of everything from data management to digital marketing, and if you don’t use them right, you’re just

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man in library
Anders Herzberg

Doing Keyword Research & Optimization Correctly

Start with keyword research first Keyword research is the foundation of just about everything that you will be doing with your website. If you’re not doing it right then you are setting yourself up to fail.  If you don’t want your content to be pushing up daises then read on.  

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man in library
Anders Herzberg

Why Keyword Research Is Important

Keywords are the Foundation of any online marketing effort “Keywords are the cat’s pajamas of online searching.” Small businesses often face significant challenges when conducting keyword research, particularly due to the complexity of identifying the right keywords. Trends and markets change and one keyword that you think might be profitable

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