What’s the Big Idea with USP’s? Put simply, a USP is a clear, concise statement that describes the unique benefit your product or service offers and how it solves your customers’ problems better than your competitors. It’s not a hand jive that you do, it’s what truly sets you apart
Why You Need to Build an Ideal Customer Profile An Ideal Customer Profile is a whole different kettle of fish from your typical buyer persona, ’cause it’s all about a type of business, not just a specific customer. Most outfits are busy cooking up buyer personas to steer their marketing,
Why You Need a Buyer Persona Buyer personas might seem like a bit of hooey at first glance, but they’re the real McCoy when it comes to dialing in your marketing efforts. Sure, it’ll take some sleuthing to put together, but once you’ve got it, you’ll be squarely focused on
Are you forgetting about social media in your SEO efforts? Social media is an opportunity to directly engage with your customers, build brand awareness, links, traffic, and trust. If you are not taking advantage of that, you are missing out on a huge opportunity and leaving money on the table.
Confused about SEO and PPC? Learn the differences between both. Their strengths and weaknesses and find out what to look for in an agency. Read on to learn more about how each tick. How quickly you can see results, and how long those results last.
Who’s Out There? Conducting Competitor Analysis “You surveyed the competition?” Conducting a competitor analysis is a critical first step when working with a new or even existing brand. This comprehensive process helps understand your brand’s position in the market, map competitors’ strengths and weaknesses, and identify growth opportunities. However, it
