Tools & Resources
Tools, Guides, & More to Help Your Digital Marketing & SEO
Here you will find links to all of the various Tools and Resources that we have created to help you build your business online.
From Guides to our own custom tools, links, and more here you can find amazing resources to help your digital marketing and SEO efforts.
Heartless Tools & Resources
SEO Sins: Guide to Local SEO
Learn how to avoid the most common SEO mistakes that will cost your business big money. This comprehensive guide shows you everything you need to know to get started with the basics of local SEO.
Making Buyer Personas &
Ideal Customer Profiles
Learn how to build buyer personas and ideal customer profiles that help you to target your messaging to not just people, but the right kind of customer for your products or services.
Crafting a Killer Unique Selling Proposition
Learn how to craft a killer USP that will help you to stand out from the crowd. This guide takes you step by step through the process and helps you to build a USP that speaks to your customers.
Free Tools We Recommend
Who Doesn't Like Free?
We’ve collected these free tools specifically for those that are working with a limited to no digital marketing budget.
While some have additional features that are paid, the free version will give you quality information to work with to help you get started building your digital marketing efforts.
Screaming Frog SEO Spider
Find simple on page issues. Free Version is limited to 500 pages but will find common issues like missing alt text, pages that can’t be indexed, and duplicate headings. The issues report identifies not only issues but opportunities to improve as well. A great place to start for doing on page SEO work.
Answer The Public
Keyword research with trends and topics. Letting you know what kinds of questions people are actually asking and looking for answers about. Limited to 3 free searches per day.
Spark Toro
See what platforms you should be focusing on. Spark Toro gives you insights into your customers and where they spend their time. Limited to five free searches per month.
Test Grid
Test your website or app on a number of different platforms and devices to ensure mobile and browser compatibility. Free version’s time should be plenty to test browser and mobile compatibility on most small to medium sized sites.
Brevo
Email marketing platform that we use. Let’s you create templates, automate your emails, and even manage your customers and contacts with an integrated Customer Relations Management system. Create bookings, video calling, free phone line for inbound calls. All of the base features are free, perfect for starting your email marketing and list building efforts, as well as sales and more.
WordPress
Free website content management and creation platform. Great for most types of websites and free to use. Most hosting providers will have instructions on how to set it up on their hosting.
Hosting
IONOS
We host with and recommend IONOS. We have not had any issues with the quality of their service, nor any complaints about the quality of the support they offer. They offer both reasonably priced domain registration and hosting services that we can confidently recommend because we use them.
Note the link below is an affiliate link – we may earn commission from your purchase of service with IONOS.
