Tools & Resources
Tools, Guides, & More to Help Your Digital Marketing & SEO
Here you will find links to our various guides and tools that we have created to help you start building your business online.
Heartless Tools & Resources
SEO Sins: Guide to Local SEO
Learn how to avoid the most common SEO mistakes that will cost your business big money. This comprehensive guide shows you everything you need to know to get started with the basics of local SEO.
Making Buyer Personas &
Ideal Customer Profiles
Learn how to build buyer personas and ideal customer profiles that help you to target your messaging to not just people, but the right kind of customer for your products or services.
Crafting a Killer Unique Selling Proposition
Learn how to craft a killer USP that will help you to stand out from the crowd. This guide takes you step by step through the process and helps you to build a USP that speaks to your customers.
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Tools We Recommend
Vetted Because We Use Them
We’ve collected these tools and recommended them because we use them ourselves.
Note: We may earn commission from the links below.
Lamda Test
Test your website or app on a number of different platforms and devices to ensure mobile and browser compatibility.
Brevo
Email marketing platform that we use. Let’s you create templates, automate your emails, and even manage your customers and contacts with an integrated Customer Relations Management system. Create bookings, video calling, free phone line for inbound calls. Perfect for starting your email marketing and list building efforts, as well as sales and more.
Hosting
IONOS
We host with and recommend IONOS. We have not had any issues with the quality of their service, nor any complaints about the quality of the support they offer. They offer both reasonably priced domain registration and hosting services that we can confidently recommend because we use them.
